The Italian market was changing. We had a [photography] business there. Then Roberto said it would be better if we moved to the Philippines. Roberto : I wanted to open a restaurant in Makati or Tomas Morato. But the problem , the rental. It was , thousand. I came here to Cubao to buy shoes, then I saw here, rental.
Luisa and Roberto Bellini today. Luisa: We worked together on the menu. So I know what Filipinos want. Roberto : Every morning, I go to the market. So everyday, fresh. Jeremy Guiab Owner, Bespoke : Roberto was our bonding agent there, he kept our tummies full during hard times. So Bong was really the pioneer of Cubao X. He started everything. He showed us the potential of the area. And then I saw these empty spaces, and I felt they were the right size for a small shop.
I have collections at home, since I used to be a filmmaker — I collect old cameras. I guess it grew organically later on, regarding the things that I could sell. I'm fond of doing my own furniture, so we did our own furniture, and then I mixed it with my own stuff and my own collection, so that's how Vintage Pop came to be. Cocoy Lumbao Artist; co-owner, Future Prospects : We have to remember that it was not yet Cubao X as we have come to know it today when we first got there. It was still the Marikina Shoe Expo, which has slowly turned into oblivion.
We never talked it over, since we were rushing to make a poster for an event. And I thought of putting [the term] since the origin [of the place] was Marikina Shoe Expo. So, you have Expo. So, X, with X being at that time But I never claimed that that was our name. Nobody disagreed, but it was never official. Salaveria : I totally agree with Robert. I think he just doesn't want to say that it was his own, because the whole Cubao X was really a community-driven effort.
Everybody did their part to build this community, which I think was a great thing. Quebral : [Cheap rent] was the number one factor why Cubao X thrived. The rates were so friendly.
It was cheap, compared to the other spaces within Cubao Rent first, then figure out later what you wanted to do — that was the impulse. But the bathroom… the bathroom was so gross [laughs].
Guzman : It started with the space first, Tara [Illenberger], my business partner, and I saw the space, fell in love with it, and decided to rent it before even we knew what we wanted to do with it.
The Sleepyheads perform in front of Black Soup. We needed an office. Originally, we only needed a small space, but since the unit was up and down, we made it an office — Black Soup was a production house, primarily. Downstairs, Neil and I thought about making it a photo gallery since Neil and I were photographers. I stocked wine Aurora Blvd, Quezon City, Manila is meters away, 6 min walk. Cubao Lrt is meters away, 7 min walk. More details. Spa Abbylyn Fashion Gen.
LRT 2. Last updated on November 10, Lahat naman magfi -fit in dito. Kendo Creative. Kendo Creative used to be the surfwear shop Coast Thru Life, which in turn used to be the furniture and lifestyle store Heima. The most obvious marker of this is the small collection of stickers, each with its own story, on the wall beside the front door. Kayo Cosio, one of its owners, calls it a postmodern space, a multidisciplinary studio.
It stocks postcards, art, and apparel from Coast Thru Life, among others. It holds workshops, from stamp making to cactus styling. There's cold brew and specialty coffee — only served black , no sugar, no milk — made the way the staff believes coffee is supposed to taste.
Cosio, who once operated a coworking space in EDSA BDG, laments that having to pay for the Internet makes coworking expensive, so for Kendo, he decided to do away with it. People can come in, sit down, and work or hang out for hours without judgment — aptly exemplifying another facet to Cubao Expo. Updated Jun 13, PM. Once a hub for the edgy and the offbeat, the well-known compound of subcultures in Quezon City has given way to new establishments like a bright coworking space and a concept barbershop — without compromising its signature brand of curiosity.
The shop offers a variety of precise but creative haircuts, like the signature pompadour, which customers can enjoy while having beer or coffee. In the afternoon, it was a place to purchase hard-to-find trinkets; at night, it transformed into an energetic bubble.
During the summer of my junior year, I became a marketing intern for a young home and lifestyle brand. I, the chipper saleswoman, would urge customers to buy our products; with most furniture pieces costing thousands, it was a near to impossible task. I recorded my day-to-day on a personal blog with my point-and-shoot. I coaxed myself into this lifestyle; a young and starry-eyed teenager immersed herself into the unknown.
You still find traces of it now, with shabby stores like Janylin spread out in the U-shaped compound. Here, you can score a pair of leather shoes for a bargain. Having evolved over the years with its neon-lit corners, discreet pubs and independent art spaces, each store prides itself in a distinct, kooky identity.
The energy is palpable on a busy Saturday night. The smell of vintage furniture wafts in the air; what would Cubao X be without antique stores? Strangers pool over a designated smoking area. Photo enthusiasts whip out their cameras snapping one photo after another.
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