The consumer can complete a purchase without even leaving the page. The impetus for that collaboration, however, was more to drive Web traffic for digital advertising dollars than revenue from beauty purchases.
Sign up for WWD news straight to your inbox every day. All Rights reserved. Business At Saks. Newsletters Sign up for WWD news straight to your inbox every day. Powered by WordPress. My Account Welcome Name. Manage Account. And you wear…? Keep us posted, k? Why another beauty brand now? Does anyone need a new beauty brand? No, of course not. But it is a very familiar echo. I feel like most brands tend to go in one lane or the other: completely trend and style focused or totally basic and practical, and I wanted to bring those two things together.
Comfort is at the core of what we do: being comfortable in a literal sense that the product feels good on your skin but also being comfortable in your makeup as a person expressing who you are. There are no gimmicks or tricks or elaborate methods so it will not appeal to people who think that transformative, heavy makeup is important.
The thought was how to redefine flesh color, starting with the foundations, which were the first product that identified the line. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Skip to content. Go Back. Tel: Fax: info cew. Privacy Overview This website uses cookies so that we can provide you with the best user experience possible.
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