A factory outlet is a bit different. In a factory outlet, only the items produced by one factory or one brand are sold. For example, Jockey factory outlet stores only sell Jockey brand undergarments, whereas Jockey brand items can be found alongside many other brands in department stores. To use another example, Nike sneakers can be found on department and shoe store shelves alongside Adidas, Reebok and other sneaker brands, but at a Nike factory outlet, Nike is the only brand available.
It can be easier to understand the difference between factory and company retail stores by looking at a few examples of both. Another key to understanding the difference between outlet and store is understanding the history of factory outlets and the true factory outlet meaning. Traditionally, factory outlets were store locations attached to factories that manufactured the goods sold within. When they weren't attached to the factories, they were located fairly close by.
A few notable factory outlets that operate on this model include:. These stores were located far outside urban centers for a variety of reasons, such as:. Today, this isn't always the case. Many retailers, such as Nordstrom, operate discount retail locations. At stores like this, shoppers find a variety of items. But now, many retailers are manufacturing specific lines of clothing for their outlet shops which may not be the quality consumers expect from higher-end brands.
Depending on the outlet store, a certain percentage of the inventory may be clearance merchandise from the regular retail store. But the problem for outlet stores is this type of inventory doesn't have a dependable supply, says retail analyst Maureen Atkinson. Marketplace found items in outlet stores made with less durable leathers and different fabrics than the comparable products sold at the retail stores. Remember, this stuff was largely made just to be sold cheaply.
So they're going to cut corners," says Ellwood. Marketplace found that, when asked, staff in Canadian outlet stores could often identify which products were made specifically for outlet sales and which ones were discontinued items from the retail store.
Crew — the majority of products were made for the outlets. And while consumers can usually score some good deals, impulse buys and overspending are just as dangerous at outlet locations as traditional malls. So make a plan for your dollars, set a spending limit, and pay with cash.
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Guided Plans. Trusted Pros. Giving these realities, there are several things you must consider if you want to own an outlet store. First, if the outlet is an offshoot of a name-brand store, you will definitely need to locate it as far away as possible from main stores within the city limits.
This is to prevent your outlet from competing with the flagship. Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach. He has written primarily for the EHow brand of Demand Studios as well as business strategy sites such as Digital Authority. Outlet Vs. By Sampson Quain Updated October 25,
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